Mt Hotham Alpine Resort is situated on Crown Land. Mt Hotham Resort Management provides a similar range of services to those provided by local councils, including the management of water, waste and sewerage, and the provision of public facilities and economic development activities. Mt Hotham Resort Management sits within Alpine Resorts Victora.
Established on 1 October 2022, Alpine Resorts Victoria brings a sector-wide focus and strategic leadership to the management of Victoria’s six alpine resorts. Each resort provides a unique experience of Victoria’s beautiful and remote alpine landscapes. Together they play an important role in supporting regional communities by attracting over one million visitors a year and sustaining ten thousand jobs.
Alpine Resorts Victoria brings the management of the resorts together into one organisation, building the economic resilience of the sector, streamlining operations across the resorts where possible and coordinating their response to challenges.
Our priorities include:
- planning and responding to the impacts of climate change
- supporting the growth and development of the Victorian alpine tourism sector.
Vision and Mission
The Resort Management has adopted an organisation vision and mission that points to a focus on resort growth and revitalisation to accelerate post-COVID recovery.
Vision:
To establish Mt Hotham as a lead regional tourism destination with a thriving year-round economy, delivered within an environmentally sustainable framework.
Mission:
The Resort Management will build Mt Hotham’s competitive advantage via new and rejuvenated infrastructure, services and experiences. This will be achieved through collaborating with public, private and community entities, and actively planning for and seeking investment in future resort growth.
Our Strategic Direction
Consistent with these vision and mission statements, the Resort Management has adopted an approach that focuses on resort revitalisation and growth through stimulating investment that is consistent with the Mt Hotham Masterplan. The Mt Hotham Masterplan establishes a long-term view for the development and growth of the resort. Created by the Resort Management in consultation with stakeholders, the Masterplan identifies five key precincts for development, which the Resort Management is looking to realise.
The Resort Management also operates consistently with the new Alpine Resorts Strategic Plan 2020-2025 (ARSP), an industry-wide strategy that looks to build a long-term and sustainable resort sector, along with enabling objectives required for the Resort Management to operate optimally. In broad terms, this includes a focus on: enabling investment; sustaining the mountain environment; improving the visitor experience; delivering efficient and effective services; and enhancing organisational capability.
Our Values
The Resort Management subscribes to the seven public sector values that guide the actions of all staff operating in this sector: responsiveness, integrity, impartiality, accountability, respect, leadership and human rights. We are also committed to genuinely partner, and meaningfully engage, with Victoria’s Traditional Owners and Aboriginal communities to support the protection of Country, the maintenance of spiritual and cultural practices and their broader aspirations in the 21st century and beyond.
The Resort Management is also guided by its own organisational values that influence all its strategic and operational efforts:
- Innovation - A commitment to driving continual growth and improvements both organisationally and across the broader resort offering.
- Collaboration – Working as a strong team and collectively with Government, industry and stakeholders to achieve common resort goals.
- Communication – Maintaining timely, transparent and two-way engagement across staff and stakeholders to optimise resort outcomes.