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Resort Management Marketing Program

Hotham Resort Management runs a marketing program to ensure our on-mountain businesses are provided with the opportunity to promote their products and services to Hotham visitors, and to market Hotham year-round as a tourism destination for the benefit of all our stakeholders..

The main components of our marketing program are:

  • The year-round visitor website,
  • Social media channels on Facebook and Instagram
  • A winter campaign with media buy across print, broadcast and digital channels

All on-mountain operators have the opportunity to provide content for both the website and our social media channels. Guidelines for eligible entities can be found here.

For more information about Hotham Resort Management's year-round marketing activities, please contact Katie Bowker, Senior Manager Marketing and Communications, on (03) 5759 3550 or via